art, design, erosion, farm, history, logo, revegetation, southwestern Fleurieu
After a year and a half, we’ve finally got to developing a visual identity for the farm. While our working name for the farm, “Trees, Bees and Cheese”, is more conceptual than place-based, we wanted the logo to reflect some of the distinctiveness of the farm’s landscape.
Yep, there is wind and rain, but there’s also the symphonic light that rolls across the hills and the late afternoon haze that reduces the sequence of valleys into golden layers of theatre scenery. There are the rolling, low clouds that we ache for in late summer and autumn, then look forward to farewelling by late winter. These tumbling clouds also reference the nearby sea. The lone tree and falling rain suggest how the landscape has been reshaped over the last 180ish years through clearing and subsequent erosion, but also remind us of the resources available in restoration when we harvest rainwater and gather seed. Perhaps in the future we might be able to add some more trees to the logo to reflect the changing reality of the property!
We also have a black-and-white option, particularly good for stencilling farmy things. We’d love to hear what you reckon, and if you have any ideas for tweaks or adjustments!
Looks great Joel and Sophie! I’d love to see a colour version too 🙂 Nice and simple, but with multiple layers of meaning and interpretation – it really captures the dynamic forces of Nature on your property! (also do I detect a nod and a wink to Brad Lancaster-esqe saguro cactus landscapes?!). Cheers, Nat.
Hey Nat, thanks for your compliments! It didn’t occur to me at the time, but I can see that there is a subliminal reference to the desert south-west! I’ve also been leafing through a book of Rini Templeton’s artwork so perhaps there’s a bit of her in there too!
Hi Joel & Sophie – I really like it…..you have managed to capture what I often see down this way in a clear & simple way…nice work.
Hi Desmond, thanks for your comments, glad it captures what you’ve observed too! Loving seeing what you’re up to at Whistling Pig, very inspiring! Hope to come and visit some time!